A copy audit is not a report card. The goal is not to document what is wrong -- it is to fix it. Every friction point we identify gets a specific rewrite suggestion alongside the observation, so the audit is immediately actionable.
We work through your pages systematically: we look at message match between your traffic sources and landing pages, clarity and specificity of your headlines, the logic and order of your argument on each page, social proof quality and placement, CTA language and design, and email subject line performance against body copy performance.
For most companies, the biggest gains are in the places that get the most traffic and the least attention: the homepage header, the pricing page, and the trial activation email sequence. These are the highest-leverage copy improvements available and they are rarely reviewed with rigor.
The audit deliverable includes: a prioritized list of identified friction points, specific rewrite suggestions for each, a short rationale explaining why each change should improve performance, and a 1-hour review call to walk through the findings and answer questions.
Companies with steady traffic and poor conversion rates, businesses preparing for a major campaign or launch, and marketing teams who want an external perspective on copy that has been unchanged for more than 6 months.