We research your audience, build the message, and write the copy. Not the other way around. Strategy-first, not word-first.
Quantflow had a well-built product and an entirely adequate marketing team but a conversion funnel that was bleeding at the trial-to-paid stage. Their email nurture sequence had been written internally by their growth team in two afternoons and was effectively doing nothing. Trial-to-paid sat at 6.2% for 14 months without moving.
We audited the full funnel, identified three specific friction points in the trial experience emails, and rebuilt the 9-email nurture sequence from scratch using behavioral trigger logic and segmented messaging based on feature usage data. Tone shifted from generic SaaS to specific persona-matched messaging.
Drayson was spending $40K per month on paid acquisition with a ROAS of 1.4. Their ad copy was competing on price and free shipping against brands with deeper pockets. Their product descriptions were formatted like spec sheets. Conversion rate on paid traffic was 1.7%.
We rewrote all 14 ad sets across Facebook and Google using story-led emotional framing rather than price positioning. All 80 top-performing product descriptions were rewritten to lead with outcome, not specification. Copy was structured for both mobile scan and deliberate reading.
The same four-stage process on every project, regardless of size or format.
We start with research, not writing. Before anything is drafted, we spend time understanding your audience, your competitive positioning, and why your previous copy did or did not work. The writing stage is the last mile, not the starting point.
Foundation projects are delivered in 7 business days from brief. Growth projects in 5 days. Authority projects have a 48-hour turnaround on priority assets. All windows begin from the date the completed brief is confirmed.
Our deepest experience is in B2B SaaS, e-commerce, and professional services. We have also written for healthcare, fintech, edtech, and several manufacturing companies. The brief and research process is how we get up to speed on any industry.
Google Docs by default, formatted for easy editing and implementation. We also deliver in Word, plain text, formatted HTML, or structured CMS-ready formats on request. Specify in the brief.
The Authority package functions effectively as an ongoing retainer. For higher-volume needs, contact us to discuss a custom arrangement. All retainer pricing is based on the same per-deliverable rates.
Build your package, submit the brief, and we will have a first draft in your inbox by the end of the week.