Quantflow Analytics
Quantflow Analytics / B2B SaaS
Quantflow had a well-built product and an entirely adequate marketing team but a conversion funnel that was bleeding at the trial-to-paid stage. Their email nurture sequence had been written internally by their growth team in two afternoons and was effectively doing nothing. Trial-to-paid sat at 6.2% for 14 months without moving.
We audited the full funnel, identified three specific friction points in the trial experience emails, and rebuilt the 9-email nurture sequence from scratch using behavioral trigger logic and segmented messaging based on feature usage data. Tone shifted from generic SaaS to specific persona-matched messaging.
Trial-to-paid conversion moved from 6.2% to 14.8% within 60 days of the new sequence going live -- a 138% improvement. Annual recurring revenue impact exceeded $1.1M in the first year.
Drayson Home
Drayson Home / E-Commerce / Home Goods
Drayson was spending $40K per month on paid acquisition with a ROAS of 1.4. Their ad copy was competing on price and free shipping against brands with deeper pockets. Their product descriptions were formatted like spec sheets. Conversion rate on paid traffic was 1.7%.
We rewrote all 14 ad sets across Facebook and Google using story-led emotional framing rather than price positioning. All 80 top-performing product descriptions were rewritten to lead with outcome, not specification. Copy was structured for both mobile scan and deliberate reading.
ROAS improved from 1.4 to 3.9 within 45 days. Paid traffic conversion rate moved to 3.8%. The Q4 holiday campaign using our copy became Drayson's best-performing quarter on record.
